What is Search Engine Optimization?

Search engine optimization concept man pointing SEO
Jul

12

2016

What is Search Engine Optimization?

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The Two Sides of Web Development

When it comes to website development, there are two sides of a coin. On one side, there is the website creation that focuses more on content creation, the design of the website, and the functionality. But when the website is finished, how will search engines find your website? This is where the other side of the coin steps in, and that is called search engine optimization.

What is SEO?

Search engine optimization is the creation of back-end content that would be noticed on search engines such as Google, Bing, Yahoo, and many others. These may include titles or descriptions of the page that has specific keywords relating to the page such as the keyword “fire extinguisher providers” for a fire extinguisher supplier. The keywords must relate to the page so that it is relevant to what customers may be looking for. This would also lead into creating text or video ads through pay-per-click services that use the same formula of using specific keywords that relate to the page in question.

Why is SEO Important?

Improving the search engine presence of a website is beneficial to you as it helps customers find your website easier through different search engines. Search engine optimization is easy to do as many blog sites such as WordPress and Blogger have built-in functions that can make it easier to create meta titles and descriptions for a specific post or page. When you create a website that combines both sides of the coin, you create a website that not only looks good in design, but also provides relevant content to what a user is searching for.

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