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Social Media Advertising
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Connecting You to Your Target Market
Social media is one of the most important tools in online marketing. For many small and medium sized businesses, it can be an uphill task to stay active on all the social media platforms. We help SMB’s stay in the top of their customers’ mind with social media strategy and campaigns. There are numerous social networks nowadays and according to different sources, each one is as important as the other for your business. It is crucial to define your target market if you are looking for a successful business, You have to know who you are serving and what you can do with your messages. We will help you outline the larger demographics, and check out their preferences, requirements, lifestyles and pain points. Compare with the big players in your industry to see what they have been doing to understand it better. A powerful social media campaign needs to include, well written marketing messages, have excellent graphics and a strategy to target the marketing message to the right audience. There is an important aspect that makes our social media advertising different, we emphasize on using Facebook’s paid advertising platform to reach new potential clients for our patrons.
Selling Vacant Land Across Canada
Dignam Land has been selling vacant land across canada since 1916. We recently worked with Dignam to create a Facebook marketing campaign, in which each week we would promote a property to a specific target audience across Canada. Today, they have over 10,000 likes on their page, and Facebook provides a huge boost to their customer engagement and inquiries of their properties.Case Study
Fresh Look Painting
Voted Barrie's Best Painting Service
Fresh Look Painting is a full service painting company based in Barrie, Ontario. Their ideal customer is one who is about to list their home for sale, or who just purchased and wants the house to be painted. We worked with Fresh Look Painting to target these types of customers on Facebook, with weekly posts, and a paid advertising campaign, that would allow the marketing message be seen by a select target audience.Case Study
Social Media Marketing Process
We love strategy, scheduling and planning. We find joy in setting a goal and a list of tasks, and cross them all of at the end of the day. Planning is the crucial aspect of a web design project. And we work with the objective to work side by side with our clients always to put together an exceptional plan that keeps all parties accountable and engaged.
To effectively reach your target customers, you first need a definite marketing plan. The first step to any project is to create a solid plan. During our planning phase we work with the client to establish goals. Once we have our goals in place, we then work out a strategy to achieve these goals. For instance, if the goal is to increase Facebook likes from 1,000 to 5,000 we would build a plan of how to engage people, to want to like the page, and how to reach the type of people that would like the page. There are a few common goals we help our clients with including increase brand awareness, enhance ROI, generate a loyal fan base and drive more sales.
To know who will buy your product or service is the basis of creating a successful business. When you know your target market, it allows you to place your marketing messages where your target is, with words and incentives that specifically speak about their needs. To have a successful campaign you need to understand your target audience, as well as know how to interact with different social media channels. There are different target audiences who use different social media platforms, and not all of them react the same way to the advertisements on social media platforms. Deciding on where to advertise, and who is most important, leads to a successful campaign. Once research has been done on the target market and their demographics, we help you advertise successfully.
Content is the best and perhaps a very successful way to inspire and engage the target audience. Instead of just pitching your wares, we help you provide actually relevant and useful content to the prospective users to help them understand better. Content is said to be the present and also future of marketing. It is important to have a good balance in content to ensure that you don’t deter your target audience. We work with our clients to build a content plan and strategy, including video content, photography, content themes and much more. Depending on the initial goals set forth in the planning stage, promotions, giveaways, and contests are used to achieve goals, like increase user likes or engagement. There are also many tools that can be used to help content creation.
In previous steps we have been working to attain new likes, views and followers. It is at this stage when engagement can help turn this new acquisitions into clients or a strong following fan base. Social media helps you gain respect as a company by being active and responding to your audience. This type of interaction can vastly improve the way customers think of your brand, and how they will buy. It is also important to understand the preferences of the target audience to be able to tailor content strategies in the best possible way while enhancing the potential for successful engagement. A very important thing when planning a social media engagement strategy is to know the target market and how they communicate.
Marketing data can lead you down many twists and turns with its maze of numbers. It is good to understand the subtle difference between metrics and data insights. Metrics is something that you see in spreadsheets and tracking efforts and analyzing metrics is very crucial. By analyzing past data you we can understand what are the strategies that worked and what didn't. We work with the goal to improve on social media campaign at all times. This could be a change in the target audience, content that is produced and published, or the way we engage with the audience. Analytics can be very sophisticated, as they track the target market from Social Media on your website and then target them as they leave your website.