Top 5 Local SEO Trends That Can Be Proven Game-Changing in 2018
It’s common knowledge that if you want your business to stand out on SERPs (Search Engine Results Pages), you have to employ SEO and to hire certified magento developer who can design an SEO friendly website for your business. Years change and trends change with them. This year is no different. As a business, keeping up with these trends and learning more about local search marketing tactics will enable you decide what is a good fit for your business and the best practices you should employ to up your e-marketing game.
The year is already half-gone and if you haven’t already, you should review your strategies to figure out what to expect in your industry.
Voice Search
Internet technology has gone beyond plain old text, and the growing voice-to-text capability makes for a more personal, more intimate experience. It enhances the way we communicate with our devices, also providing a faster means of processing information. One in every five searches in recent stats from Google comes from Voice-to-Text.
People mostly use Voice Search to locate physical places such as “Find smoothies near me” when using location services so you might want to get down to optimizing your local listings on Google.
Survival of the speediest
Google expects pages to have load times of less than three seconds. This implies that no one wants to wait eons to get a search result, so if your website crawls, the world will leave you behind. Speed is not just a ranking cheat; it’s also a crucial UX factor. UX affects rankings, simple. Using Google’s speed test page is a good way to start diagnosing any problems your site might have, and then get to fixing things.
Going Mobile: The world is becoming more smartphone-centric, so this is really not such a secret. There are tons of reasons more and more magento ecommerce developers and website developers are adopting responsive and smartphone compatible web designs because that is where the attention is. You wouldn’t want someone to open up your website and not be able to access it because it doesn’t load right, would you? Search engines wouldn’t too, and you don’t want them to snub your business because of this.
Link Building
To Google, links are the number one ranking factor because they basically define the whole internet. Simply put, ranking on Google without links is impossible. Search engines place quality over quantity, so link building is an essential tool that you will overlook to your detriment. Acquiring links to and from relevant external sources in your website fosters your credibility with other industry experts. They can exponentially shoot up your ranking on any search engine.
Content
Content is evergreen. What’s a website without content? Consistently churning out quality content will always be a never-failing trend. And Google is intelligent enough to know this. In fact, content is more than a trend, it’s a must.
Conclusion
Local SEO is key to keeping your business from obscurity. Trends change every now and then, so do well to keep in touch with trends shifting the industry so you are at least one step ahead of your competitors.
