B2C

Businesses that sell directly to consumers, often have some unique traits. Consumers are educating themselves more and more before making a purchase. Having a strong web presence and a well designed website is imperative to the success of selling to consumers. Although not unlike the work with do with our other clients, we do tend to focus more on helping our B2C clients understand the importance of a web presence, and the role different types of content play in the purchase decisions. Our B2C website creations often include sections with testimonials, product comparisons, video demonstrations, white papers, case studies and blog articles. These different types of content all play a role in the purchase cycle.

When we work with B2C clients, on their marketing campaigns. One of the first questions we dive deep into, is understanding their target market. We need to have a very detailed understanding of who these people are, so we can create a plan of where to place advertisement that these type of people will see and find. When working with B2C clients, the marketing mix can be endless, if could simple include an SEO campaign and Social Media marketing, or it could be as extensive as including social media influencers, video commercials, tagged remarketing campaigns, and much more.

Entertainment

Working with entertainment clients is always fun, as the websites we design for these clients also have to portray to visitors of how much fun they could have colling to this venue. The style and layout of a website design is key to visitors to the website becoming leads, or just hitting the back button and choosing to spend their money somewhere else. Our web design team gets very creative with our entertainment clients, and our clients appreciate all the work we do for them.

Marketing is a huge undertaking for an entertainment client. They are often fighting with lots of other competition. So having a well balanced marketing campaign is imperative to the success of the business. Our three pillars to online marketing, SEO services, Social Media and paid advertising work together to form a complete web presence.

Construction

Gooder Marketing has helped many construction and trades clients build a website that has improved their business. A website should be a marketing tool, that generates leads and sales. This is the goal we strive for at Gooder Marketing. In many cases our construction website designs feature a few main elements; 1.) we make it easy for people to navigate the site, and find pertanit contact information, 2.) we create a website that easily showcases the services and quality of work of the business, 3.) we optimize the site for SEO and to be found in Google.

Search Engine optimization is imperative for local construction companies. Majority of people search on Google to find a contractor or service provider. Our SEO services are proven to work, with many success stories. Our clients have told us that they have had to hire on more crews and staff to meet the demand of projects once they had SEO done to their website.

Food & Beverage

We love food, and a few beverages! When working with our food & beverage clients, one of the most important aspects to a website design is how the product is visually portrayed on the website. As people know in the food and beverage industry, packaging and presentation is almost as important as the product inteslft. And that is no different when developing a website. We recommend professional photos to be taken by our food & beverage clients, so that we can display their products on the internet as they truly deserve to be.

We have a lot of fun with our online marketing campaigns that we run with our food and beverage companies. We often use a mix of SEO services, Social Media marketing, Google Adwords campaigns, and building a strong web presence on various food related websites. One unique aspect to this industry which seems to be a bit more important than others is reviews. We work with our clients to improve their reputation management, with tools that make it easier for our clients customers to leave them positive reviews. And we put in some checks and balance features, to try to reduce negative reviews from making it onto the internet.

Start Ups

Startups are most often the companies that have the most unique and groundbreaking ideas, products and services. We at Gooder Marketing spend a lot of time with our start up clients to understand what their vision is for their business and their short and long term goals. We often spend more time educating our start up clients, and to set realistic goals. In many cases start ups are working non stop with their minds focused on multiple things at a time. We understand this and help to take the burden of additional work building our a website. Our clients trust us to do the job we specialize in, so that they can focus on growing their startup.

Choosing the right marketing strategy for a Startup is crucial, as they have limited budget, and no room for error. We work with our clients to understand their target market and help to find what we call “low hanging fruit” In many cases their are fragments of a market that have not been heavily tapped into by other competitors, or when it comes to SEO, there are sometimes keywords that get forgotten of un noticed, that can be quickly utilized to bring in online traffic and leads. Our goal for all our clients, not just start ups is to provide a good ROI on your marketing investment.

Education

Continuous education is an ever growing trend. If you have something you would like to learn, do a google search and you will find a handful of training providers, no matter how obscure the subject may be. At Gooder Marketing with have helped clients build websites, for preschool, private school, universities, safety training, and specialty courses such as cooking and mental health. The most important aspect with an education website is having a very good UI, so that visitors to the website can easily navigate the website. We strive to make the education part on a website clean and easy.

Some of the online marketing we have done with our education clients include Search Engine Optimization, Social media advertising campaigns, that target a very specific audience, and Google Adwords campaigns. A mix of these three items, in most cases is a perfect marketing mix for education clients.

Transportation

Transportation is a large part of an economy, it can involve public transportation, freight and shipping, and travel in the sky, on the water or on a rail. With such an extensive array of transportation types it is hard to wrap all of these into one category. However our process when working with our transportation clients is quite similar to how we work on many of our other web development projects. The one unique aspect that we often do see in these types of website designs, is the need for ordering, tracking, support and overall management of the service for sale. We help our clients accomplish these goals by implementing various pieces of software together. The website becomes more of a gateway to these softwares, and allows for our clients customers to easily navigate through the process of purchasing.

The online marketing campaigns for our transportation clients is also quite extensive. A variety of tools can be utilized, dependant on the target audience of the client. Most often we approach a project with a mix of SEO services, Social Media and paid ads.

Health Care

Dealing with healthcare clients can sometimes be a challenge, due to the regulatory rules and regulations set in place by governments. In fact when dealing with medical patient information that gets processed through a website, requires a qualified and registered developer with a certificate that allows them to work with such type of material. The protection of private data is very important in the healthcare industry. With that said, we do not work on any type of project that passes private medical information through a website. But we do work with medical clients who need a new website. We have helped many health care clients design a website, and integrate tools that help run their business more efficiently, such as scheduling softwares.

Non Profit

At Gooder Marketing we enjoy giving back to the community. Each year we work with a non profit or community program to help improve their website or web presence. We also donate our time to nonprofit and community programs to help maintain and update their website. There are also many programs that offer discounts or free tools and software to nonprofits. It is great to help our non profit clients, and use tools that we usually pay for, but receive at a discount of totally for free. G Suite offers their software for email, cloud storage and document collaboration for free compared to their $60 per licence per year agreement for businesses. We have helped many of our non profit clients improve their email and work flow by migrating them over to G Suite, and save them money!

Another special promotion for non profits who are looking to do some online marketing is, the Google Adwords grant. A non profit can receive up to 25,000 in free adwords credit per year. If you are a non profit an wanting to take advantage of this offer please get in touch with us. All you need to qualify is to be a registered charity, and have a Techsoup account. We can then help you get you and your charity setup on Google Adwords where you can create text or display ads to advertise events, services or fundraisers that your charity has going on.

Manufacturing

The Manufacturing industry in Canada is an important sector of our economy, and we have seen some very innovative products built by our clients. A website plays an important role in showcasing a manufacturing company to prospective buyers and companies. Our clients have given us great feedback in how their company and sales teams have benefited from a revamped and redesigned website.

The second part in which we help with is the online marketing side. A fancy new website and an amazing product is great, but if no one can find your website, what good does it really do? We have helped our clients improve their SEO rankings locally, provincially, Canada wide, and globally. Whether you are a manufacture on the border of USA and Canada or in the far northern reach of Timmons, a strong web presence can make your company a global player.

ecommerce

The trend is continuing to turn to online shopping. We have seen big name brick and mortar companies close their doors. In Fact being a small business competing within online shopping is often much easier than the big box stores with so many limitations. A majority of our Ecommerce websites are built with WordPress and Woocomerce, however we have also worked with Shopify and Magento. We have worked with clients that sell their products globally, and with clients that prefer to just sell locally. When building an ecommerce website, there is a lot of planning involved, and with the experience of Gooder Marketing, we will be able to help guide you through the entire process.

Real Estate

Real Estate is a very highly competitive market across Canada. Within our particular market here in Barrie there are over 900 real estate agents for a population of under 200,000 people. With that said, a strong web presence is crucial to standing out apart from the competition. Gooder Marketing is an accredited developer for CREA which allows us to develop websites that integrate into a real estate agents real estate board and pull listings from the MLS onto the website.

For the internet marketing aspect of our real estate clients, we are very open and honest. In most geographic locations it is very difficult to rank on the first page of Google for real estate keywords (unless you're a larger brokerage, or a real estate agent with an extensive history) For a majority of our real estate clients, we help them capture leads through Google Adwords, or through social media advertising. These two online marketing tactics can work great to drive new leads for either buyers or sellers.

Law

In recent years we have seen a shift in the styles of law practices and their websites. The new trend is to show a more colourful, friendly and inviting atmosphere while continuing to uphold the strong professional impression. We feel we have accomplished this with our website designs for law clients. We help our clients throughout the branding and marketing process, weather it be setting up a photo shoot at the office, or rebranding their logo. Our website development teams always enjoys working with our law clients.

We also help our law clients with their online marketing and SEO services. When a problem strikes people turn to the internet and often do a Google search for a lawyer or paralegal. Showing up for these types of search is what we excel in succeeding. Primarily for our law clients we focus on SEO and Google Adwords. Having a dominant position in SEO gives our clients a dominating foot hold over their competition. While Google Adwords allows us to build out unique and highly targeted marketing campaigns for our clients. These two solutions are a perfect mix for online marketing.

Technology

We love to learn about the latest and upcoming gadgets. So it is natural that we like working with these types of clients. Website designed for technology are often promoting a product or service. Our technology website designs often include the following content types, as they help in the buying process of customers; testimonials, product comparisons, video demonstrations, white papers, case studies and blog articles. These different types of content all play a role in the purchase cycle.

Sometimes marketing a technology product or company is challenging, due to the fact that their product or service is relatively new. If and when that is the case, we turn to more of an educational marketing approach. We often accomplish this through email marketing and social media.

Sports & Fitness

Our team at Gooder Marketing are quite active people and involved in many different sports and fitness. We enjoy working with sports and fitness clients as it is a natural fit to what we enjoy doing in our down time. Often these types of sites are designed to be clean and simple. As that is what the customer of our clients is looking for. Weather it by the types or service sor products offered, or how to schedule an appointment.

For the most part a majority of our sports and fitness clients focus on a local target audience, and SEO and Social media marketing is a great fit for their needs. We work with our clients on a budget that suits them, to deliver them new leads and customers from the web.

Small Business

Small Business is one of our favorite types of clients to work with. At Gooder Marketing we truly strive to be more than a website design company, we aim to become a long term partner and build a strong business relationship with our clients. We find this the most rewarding with our small business clients. We help our clients, plan their website design and branding, we help them to understand their target market, and outline a plan of how our clients can advertise to this market on the internet. We also help and consult with cloud based tools that improve the workflow and efficiency of small businesses. Such tools as G Suite, for email and cloud storage, Freshbooks for invoicing and tracking, project management tools and scheduling tools.

We also help our small business clients plan their online marketing campaigns. We are often asked the question, what should I do, or where should I spend my money? The list can be endless of possible online marketing options, but we help guide our clients. Whether it be what social media channels they should focus their resources, or what blog posts they should write about, we are always happy to answer their questions. Often our SEO services are a great solution for small businesses, as it can give our clients a massive advantage of their competition.