SOCIAL MEDIA

To effectively reach your target customers, you first need a definite marketing plan. The first step to any project is to create a solid plan. During our planning phase we work with the client to establish goals. Once we have our goals in place, we then work out a strategy to achieve these goals. For instance, if the goal is to increase Facebook likes from 1,000 to 5,000 we would build a plan of how to engage people, to want to like the page, and how to reach the type of people that would like the page. There are a few common goals we help our clients with including increase brand awareness, enhance ROI, generate a loyal fan base and drive more sales.

To know who will buy your product or service is the basis of creating a successful business. When you know your target market, it allows you to place your marketing messages where your target is, with words and incentives that specifically speak about their needs. To have a successful campaign you need to understand your target audience, as well as know how to interact with different social media channels. There are different target audiences who use different social media platforms, and not all of them react the same way to the advertisements on social media platforms. Deciding on where to advertise, and who is most important, leads to a successful campaign. Once research has been done on the target market and their demographics, we help you advertise successfully.

Marketing data can lead you down many twists and turns with its maze of numbers. It is good to understand the subtle difference between metrics and data insights. Metrics is something that you see in spreadsheets and tracking efforts and analyzing metrics is very crucial. By analyzing past data you we can understand what are the strategies that worked and what didn’t. We work with the goal to improve on social media campaign at all times. This could be a change in the target audience, content that is produced and published, or the way we engage with the audience. Analytics can be very sophisticated, as they track the target market from Social Media on your website and then target them as they leave your website.

In previous steps we have been working to attain new likes, views and followers. It is at this stage when engagement can help turn this new acquisitions into clients or a strong following fan base. Social media helps you gain respect as a company by being active and responding to your audience. This type of interaction can vastly improve the way customers think of your brand, and how they will buy. It is also important to understand the preferences of the target audience to be able to tailor content strategies in the best possible way while enhancing the potential for successful engagement. A very important thing when planning a social media engagement strategy is to know the target market and how they communicate.

Content is the best and perhaps a very successful way to inspire and engage the target audience. Instead of just pitching your wares, we help you provide actually relevant and useful content to the prospective users to help them understand better. Content is said to be the present and also future of marketing. It is important to have a good balance in content to ensure that you don’t deter your target audience. We work with our clients to build a content plan and strategy, including video content, photography, content themes and much more. Depending on the initial goals set forth in the planning stage, promotions, giveaways, and contests are used to achieve goals, like increase user likes or engagement. There are also many tools that can be used to help content creation.