Website Development

Planning is the most crucial aspect to building an awesome website. It takes a lot of experience to perfectly plan a website and schedule, and to set achievable goals. We start with a kickoff meeting. This is when we learn everything we can about your business. Who is your target market? What do you really want your website to accomplish for your business? From this information, we discuss how we would recommend building the website to best express your message and achieve your online marketing goals. We then create a written plan that details in simple language every functionality of the website, all deliverables and timelines. We want to ensure everyone has a full understanding of the project…before we begin.

Have you heard the saying “If you build it, they will come”? On the internet, that isn’t necessarily so. Websites perform best when they’re marketed, the same way your business does. After the launch of your website, we help you promote it. Using the information we gathered in our initial planning sessions and knowledge we gained while building your website, we’ll bring marketing ideas to the table you might not have considered. That could include online marketing strategies like SEO services, a Google AdWords campaign, social media advertising or email marketing. We may recommend a customized marketing mix that combines different strategies to promote your business online, draw more visitors to your website and convert more of them into customers.

On the go live date, we migrate your new website onto your business’s domain. Website hosting is set up based on your preferences. We can move your website live onto your hosting provider. Or you can choose to use website hosting provided by us. Our website hosting has some special features which include automated website updates, backups and impeccable speed and up-time. As soon as we put the website live, we do one final review of the website to make sure everything works exactly as it was meant to. We then add some finishing touches by making sure the site is secure, adding an SSL certificate, and connecting it to a security firewall or CDN system.

In the development phase, we build out the website as designed in the earlier stage of mocking up the website. The majority of our websites are built in WordPress. That’s because it’s open source that’s very easy for our clients to manage, and it performs great in SEO. We are more than capable of developing in a wide range of other platforms and CMS. You can view a full list of the languages and software we develop in below. Once we have finished the development of your new website, we upload it to a test server and supply you with a direct link to the site. You then have the opportunity to test the site and review it.

In the design phase we utilize all the information we collected from the planning phase. Our creative gurus then translate that into a visual representation of your business in an awesome website design that’s unique to you. Our designs are very modern, clean and easy to navigate. These aesthetics are important to make your website successful. That’s because clean and easy to navigate websites are proven to convert and generate more leads into customers, compared to content heavy websites. Once our website designs are complete, we provide you with a mockup of the site for review. Then, with your feedback we make any necessary revisions. Once you’re happy with them, we get the designs approved for development.