Swimming in the Sea of SEO?
Getting found online can be like swimming in the middle of the ocean, which when you think about it would be pretty intense. Getting found online is a very crucial part of being successful in business, but is becoming more and more difficult each and every day with the growing number of websites.
Search engines are what help users navigate the web. It is the tool individuals users use to get themselves to where they need to be. Search Engine Optimization also known as SEO is a practice that can help increase the opportunity for individuals to reach your site.
What is SEO?
So really, what is SEO? SEO is the practice of increasing the quantity and quality of traffic to a website. If you are a business owner, what SEO means to you is gaining the opportunity to improve your site to increase visibility when people search for products or services related to what you’re offering.
In essence, incorporating SEO into your digital marketing strategy is a way to predict how well a website or webpage can give the searcher what they are looking for.
Learn About How Search Engines Rank Your Content
Have you heard the quote “SEO is like a resume, you polish it so you have your best foot forward? -M.C”? Well, it is true. Think of SEO kind of like the organization of a library. You need to understand how the information online is being organized. For instance, how does Google find, analyze and rank your content?
You can improve your ranking by understanding and improving your discovery and relevance on what you want to be known for. Secondly, by building your authority, getting high quality backlinks to your website. If that seems a little out of reach, Gooder Marketing would be happy to help!
How to Develop an SEO Strategy
Let’s talk strategy, that is one of our favourite things to do at Gooder! SEO has its own hierarchy of needs that need to be tended to in order to achieve success, but let’s start with the basics.
Your SEO strategy will depend on several factors ….
- How established is your business online?
- What resources do you have to dedicate to SEO?
- What industry are you in?
Once you have determined such factors, you begin to think about your website goals. Key Performance Indicators or KPI’s can be implemented to determine the progress being made towards your intended result.
As a busy business owner, I bet the last thing you need to be stressing about is the world of SEO. This is why businesses just us, Gooder Marketing, are here to support you through the sea of SEO and get you ranking right where you need to be!