What Do You Know About Website Accessibility?
An important question you may want to ask yourself as a business owner is whether your website is accessible. Currently, world-wide approximately 1.5 billion individuals face some sort of disability which from a marketing perspective, is a huge chunk of individuals that need the products or services your business has to offer.
Creating awareness around this issue is important and necessary in order for positive change to occur. Not only is it a moral responsibility, but also a legal responsibility as well. Discover how Gooder Marketing can help provide your business with the necessary website accessibility that will bring your business a multitude of high returns.
What exactly is Website Accessibility?
Let’s start with what you may be wondering, what exactly is website accessibility? Website accessibility focuses on ensuring websites, tools, and technologies are established in ways that allow individuals with disabilities to use websites without limitation. In essence this is providing them the opportunity to understand and navigate across the Web. Here in Ontario, we have the AODA (Accessibility Ontarians Disability Act) which enforces the need for organizations with 50 or more individuals, private or non-profit, to have accessible websites.
Why wouldn’t you? Think about the huge shift towards online since the beginning of the COVID-19 pandemic. It is now more important than ever that businesses should be focusing on the importance of making the web an accessible space for everyone.
Learn About The Benefits
When you start to shift your perspective on the importance of website accessibility you begin to realize that it isn’t just the law, it is actually a beneficial aspect to your business. For starters, when you demonstrate that your business is an inclusive space for everyone, you strengthen your brand presence. And what does that do, it makes more individuals interested in supporting your business.
How To Make Your Website Accessible!
Discovering whether or not your website is accessible can be challenging. But, it doesn’t have to be with the right support. Start by submitting your site to us for a full AODA audit which will outline any accessibility issues.
From there, our agency can address the issues with compliance and make necessary changes. Our team of experts is available to help our clients become educated throughout the process so that they can understand why it is necessary to reduce legal risks, while striving to improve brand messaging, user experience and innovation.
By implementing accessibility best practices, you are improving the usability of the site for all users!
