Developing A Social Media Strategy 101
Are you a business owner? Do you use social media to market your business? If you don’t, now is probably a good time to start because social media is way more than just a good way to pass time. In today’s digital age, the influence of social media is becoming more important than ever, it’s a tool that will help your business reach the next level.
What is a social media strategy?
Let’s start with your social media strategy. Well, you must be wondering now what is a social media strategy. A social media strategy is what it sounds like, it is a way to outline your social media goals, the tactics you will use to achieve them, and the metrics you use to track your progress.
When you actually go to establish a social media strategy, you want to keep one thing in mind, make sure your social media goals align with your business objectives.
Stick with S.M.A.R.T, this is an informative way to establish goals that are Specific, Measurable, Attainable, Relevant and Time-Bound.
Learn About Your Target Audience
When it comes to your target audience, don’t go making assumptions. Take the time to discover who these individuals are, where they live, and how they might interact with your brand in the digital world. These insights will help you refine your social media marketing strategy and better target your audience.
Gooder Marketing understands this is a necessary step when building a successful business. We can help you outline the larger demographics, check out their preferences, requirements, lifestyles and pain points. Ultimately when you do this, you are aiming to reach individuals that are likely interested or in need of your offering!
The Social Media Marketing Cycle
All of the social media strategy ends up funnelling through what we call the Social Media Marketing Cycle. This cycle consists of 5 crucial steps that must be continued on an on-going basis to grow and maintain a positive SEO presence of your business on social media.
Plan → to effectively reach your target customers.
Target → those who will buy your product or service to support the operation of your business.
Content → is the best way to inspire and engage your target audience.
Engage → is working to grow likes, views, and prospective followers.
Metrics → analyzing data to better understand and improve future social media efforts.
