Google Ads Flexible, Affordable & Can Get You In Front Of Highly Motivated Buyers
If you’re thinking about starting a Google Ads campaign but don’t know where to start, don’t worry you’re not alone. Advertising on Google can be challenging but once you have developed a solid strategy it is well worth it.
First Off, What Are Google Ads?
Averaging approximately 3.5 billion searches a day, Google is a platform that provides an immense amount of opportunity to get you in front of highly motivated buyers. This platform uses PPC advertising, which means you only pay for the aspects you advertise that individuals actually physically click on. If you have the right strategy you can drive high quality traffic, connect with your desired target audience, and drive sales to another level.
One of marketing’s greatest challenges is being able to monitor and work within a comfortable budget. This happens to be one of Google’s best assets! It allows you to stick within your budget, by setting spending limits for your ads on a daily, weekly or monthly basis.
The Best Tips For Generating Google Advertising Ideas
When it comes to creating and executing a stellar Google Ads campaign there are several components you need to consider. Let’s take a look at one key component to get you started in the right direction.
The first aspect to really zone in on is the Keyword research, if you don’t get this part right, then achieving the optimal results you want from your campaign is going to be quite difficult. Gooder Marketing has developed a trusted way of performing extensive keyword research that puts you in a position to perform. Here’s a starting point, start by looking at some of the keywords your competitors are using, this will help you start generating some keyword ideas of your own!
How Can You Stand Out In The Vast Virtual World?
The answer you’ve all been waiting for. How do I actually stand out in a massive virtual world and reach my advertising goals? Well, let’s talk about the good stuff!
Start with a strong headline. This is the first part of the ad the reader is going to look at, and it is essentially going to determine whether they end up clicking on your ad. Here are a few best practices
- Think about who you’re speaking to when coming up with your headline,
- Highlight the biggest benefit, include the main keywords you’re targeting,
- Keep it simple, don’t over complicate things.
Now it is true that it takes a lot of time and effort to put together a strong Google Ads campaign. But this is where the SEO team at Gooder Marketing can help, with knowledge and experience creating successful past campaigns, we will be sure that yours is the next one giving you the clicks and conversions you’re looking for!