Don’t Miss The Chance To Improve Your Website

People love things that are fast and convenient! Especially when it comes to online activity. Website performance refers to the speed at which web pages are downloaded and displayed in a user’s browser. Essentially, website performance is what indicates how fast your website is.

Not only does it matter how fast your website may appear, but it also impacts a number of other elements that are crucial to your overall website performance. So let’s jump in and find out how you can improve your website!

Starting With The Technical Side

Website performance or the speed of your website directly impacts your ranking in organic search, your visibility on Facebook and the overall user experience. When you think about it, it makes sense. Search engines like Google want to offer the best experience possible to users, meaning they are going to rank websites and content that performs best near the top. The same goes for Facebook, if your post links to a slow website, it may not be displayed to users on the Facebook app. Which means you could be missing out on views, engagement and traffic that you could benefit from. At the end of the day, you care about positive user experiences because that is what you need to make a strong impression.

The Impacts Of Design and Accessibility

The impacts of website performance don’t stop at the technical side of things. Website performance also has the ability to impact the accessibility of your website, the usability, and your website design. Now more than ever, with the progression of our world becoming more virtual, we need to think about how we can make our websites accessible to all individuals. Think about all the different ways individuals may be accessing your website. In terms of usability, you need to think about how efficiently and easily visitors can see and examine your website.  Navigation, menus, videos and hyperlinks are elements that impact usability and need to be optimized to perform their best. Finally website design, the process of planning, ideating, and organizing content, is not only how a website looks, but how it is designed to perform. Think about these elements and set a performance budget, so you can target and optimize for the aspects that you care about.

Performance Is Only One Step

There are several other elements that you should consider when it comes to developing a strong website. For instance, you need to think about how you are going to optimize your site for mobile, implement security best practices, create memorable experiences with website personalization, and more! Gooder Marketing has years of experience in web development services that take careful consideration into these aspects. We can start by analyzing your current site to see how it is optimized for various elements, or if you are starting from scratch we can help you develop something that checks all the boxes. At the end of the day we like to think of a website like an employee that never stops working for your organization. It is a spot where users can find information at all times of the day, so why not make it the best representation?

What better way than having the help of Gooder!