Discover The Best Ways To Improve Your Social Engagement
Social media platforms allow users to engage with all sorts of content, which has its unique benefits for business pages. Social media platforms have the ability to identify the engagement it receives on your pages and then proceeds to send a message to what’s called an algorithm, letting it know that the content is good and might be interesting to other users.
The capabilities of algorithms might come across as complex and technical, but to simplify it the more engagement you get on your post, the more likely it will be for your social platform to share the post and future content with more users.
If you’re looking to see how you can improve Social Engagement for your own business, keep on reading for some best practices!
Tapping Into Behind The Scenes Content
First up in terms of getting your Social Engagement on the rise, is tapping into content that will reveal what your workplace is really like and what processes your business takes to create a product or offer a service that gives customers an outstanding experience.
People are curious and love to see what businesses are doing on a regular basis. Creating a ‘behind the scenes’ viewpoint of your business on social media is a great way to spark opportunity for interaction. Not only does this allow you to produce content individuals are interested in, but also allows you to grow the ‘trust’ you have with your audience by sharing a deeper look at the business processes and values.
Here is an example, you have a new product launching in a week and are actively posting about the launch on social media! To encourage your audience to engage and interact with the post about the new product launch, why not give them an exclusive sneak peek?
Step Into Your Target Audience’s Perspective
Another best practice is coming to think about the true intent behind the content you are sharing through social media. The reality is, your business needs loyal customers to become successful, so the best thing you could ask yourself as a business owner is how can I really speak to that target audience on social media.
When it comes to encouraging your audience to engage, one thing you could do to improve this is by remembering that individuals, for the most part, want to share and engage with content that best represents themselves. Meaning if your content will improve their personal social media presence, they will be more likely to engage with it!
Let’s think about a positive example of this! Many individuals are becoming more inclined to create awareness and engage with content that supports social movements. Take Bell Let’s Talk for example, ending the mental health stigma. If your business recognizes and participates in these social movements on social media there is a large opportunity for individuals to share and engage with this content in efforts to improve their personal appearance online.
Don’t Hold Back On Including Engagement Prompts
The final best practice we are going to share with regards to improving Social Engagement, which is often overlooked is simply embedding engagement prompts within the content. If you want people to comment, like, or share content, sometimes it can be as easy giving them a reason to do so.
Here’s an example, back to your business’s new product launch. If you want individuals to share the information with a friend you could simply do so by stating something like this in the caption “Why not share this post with a friend, who could use one of these!”. Sometimes individuals just need a little prompt in the right direction in order for them to perform the actions that you want them to take.
All in all improving social media marketing is a crucial part of allowing your business to grow to its full potential. So why not start out with some simple practices that will help!
